Channels & segments overview

Channels provide several key benefits for content management:

• 🎯 Automated Distribution: Automatically distribute content to devices based on tags and targeting rules
• 📅 Scheduled Delivery: Control when content appears with start and end dates for segments
• 🏷️ Intelligent Targeting: Use content variant tags to deliver the right content to the right devices
• 🔒 Built-in Access Control: More flexible and secure than manual playlist management

Channel Components:

• Segments: Individual pieces of scheduled and targeted content within channels
• Content Variants: Different versions of content for specific contexts (orientation, language, etc.)
• Targeting Tags: Conditions that determine which devices receive specific content
• Scheduling: Start and end dates that control when content is active

1. Create Channel: Set up the channel with name, description, and content variant tags
2. Add Segments: Create individual content pieces with media, scheduling, and targeting
3. Configure Targeting: Use tags to specify which devices should receive each segment
4. Deploy Automatically: Content reaches the right devices at the right time without manual intervention

Channel Setup:

• "Holiday Promotions" channel with orientation and location variant tags

Segment Strategy:

• "Black Friday Sale": Scheduled for November 24-27, targeted to all stores
• "Electronics Deals": Targeted only to devices tagged with "electronics-department"
• "Flagship Exclusive": Premium content targeted only to "flagship-store" tagged devices

Automated Results:

• Electronics departments automatically show electronics-specific promotions
• Flagship stores receive exclusive high-end campaign content
• All content activates and deactivates automatically based on scheduled dates
• Different orientations (portrait/landscape) display appropriate content variants

This automated approach ensures consistent, targeted messaging across all locations without manual content management.