What are Tags?
Tags are labels assigned to devices and content to control when and where content is displayed. They enable targeted content delivery through flexible rules and conditions, making it easy to automate experiences across locations and screens.
Why are Tags important?
Tags provide several key benefits for intelligent content targeting:
- 🎯 Automated Targeting: Automatically deliver content to specific devices based on tag conditions
- 🏷️ Flexible Organization: Group and categorize devices, content, and spaces logically
- 🔄 Dynamic Content: Create different content variants for specific contexts and conditions
- ⚙️ System Integration: Leverage automatically created system tags alongside custom user tags
Types of Tags
System tags
- Location Tags: Based on device space assignments
- Orientation Tags: Portrait or landscape screen orientation
- Device Type Tags: Hardware specifications and capabilities
Content tags
- Targeting Tags: Custom conditions for content delivery (department, season, promotion-type)
- Content Variants: Different versions of content for specific contexts
- Device Assignment: Custom labels assigned to devices for flexible content management
Tag management
- Create custom tags with multiple values for flexible targeting
- Assign tags to devices for automated content filtering
- Use tags in channel segments to control content distribution
- Combine multiple tag conditions for precise targeting control
Practical Example: Department Store Targeting
Tag Strategy:
- Department Tags: "electronics", "clothing", "home-goods", "cosmetics"
- Store Type Tags: "flagship", "outlet", "standard"
- Seasonal Tags: "summer-sale", "back-to-school", "holiday-promo"
Content Targeting in Action:
- Electronics department devices automatically receive tech product promotions
- Flagship stores get exclusive premium brand content
- Seasonal campaigns activate across relevant departments simultaneously
- Portrait displays show different content variants than landscape screens
Automated Results:
- Content reaches the right departments without manual deployment
- Seasonal campaigns automatically target appropriate store sections
- Premium content stays exclusive to flagship locations
- System tags ensure content displays correctly on different screen orientations
This tag-based approach eliminates manual content management while ensuring precise, automated targeting across your entire network.